Tell you, isn't life gonna be wonderful when you do yoga and you suffer from migraines anymore? Kind of painting the picture. So if it's, um, if we used, like yoga for migraine example, the first video would maybe offer a few tips for that. Um, so again, what he does is and what you do in this formula is the first video is really about the opportunity. So I know Don't come out here and say I have a few housekeeping items, but I'll let you look at the Siris for all that stuff. OK, here's what not to do for public speaking. If you take the course, and in his first video, he offers content, you know. Um, in Michael's case, he says, I can make you a better public speaker guaranteed. This is what we're gonna be doing explains basically a transformation or how your life will change once you have this product. So what happens in these, typically is you'll have the first video come out, and the first video kind of sets the tone and talks a little bit about what's called the opportunity like OK, here's what we're gonna be talking about in this video. This is our friend Michael Port, who spoke with us a few days ago, and he's doing a traditional video product launch for his course. This one's so recent that this video just came out yesterday. So it's really a series of videos that all build upon each other. So even though I'm not really selling anything, I'm just, um, using it as more of an opt in. Ut I set it up in a in a product launch formula. Um, and you don't necessarily even need to do these four paid product launches. You know, you, like, just builds this crazy frenzy that must have the product. And it's really kind of a way to build anticipation and excitement with each video. This is obviously just a Knop tin page, but he's the person that popularized this whole product launch formula, um, way of doing things. And it's essentially a system for creating a sequence of videos to build excitement and awareness up to the launch of actual product and data referenced earlier the Sideways sales that Jeff Walker is also the the originator of that. And the online product launch was made popular by a real bright guy named Jeff Walker, who created a few years back something called the product launch formula with the PLF system. We talked video sales letters, and now we're talking video product launches. The next thing that I want to talk about his first.
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